Your customers are not Googling anymore. They are asking AI. And when they ask "Who should I hire?" or "Which company does this best?" AI is answering right now, whether you are optimized for it or not.

Businesses believe their SEO strategy makes them visible. But what AI actually says about them is a completely different story.

This is an Embedded vs. Embodied™ problem. You embedded your messaging into your website. AI embodies something entirely different when it answers questions. If you are not in the answer, you do not exist.

Co-host Daisy Watkins unpacks the shift from SEO to Answer Engine Optimization (AEO) and why being invisible or misrepresented by AI is one of the most expensive blind spots organizations have today.

We cover the three AEO gaps hurting most businesses: visibility (AI doesn't mention you), accuracy (AI mentions you but gets it wrong), and favorability (AI frames competitors better than you). Plus, how to audit what AI actually says about your business before investing more in marketing.