Companies embed AI the way they embed everything: buy it, announce it, push the rollout. Then it stalls, because installation is not transformation. Katherine Dietrich of Phoenix AI Advisors on why AI adoption fails at the human layer, and what real readiness takes before the money moves.

Your business already has an AI reputation score. It is live right now, built from everything the world has said about you, and most leaders have never seen it. EP19 goes inside the gap between the brand you embedded and the one AI actually reads.

The policy is signed. The licenses are issued. And every day, employees are pasting client data, financial information, and proprietary IP into AI tools the organization cannot see and cannot audit. Shera Haliczer, Daisy Watkins, and Heather Maines name what Ghost AI is actually costing you.